First 90 days, from April 27, 2026
+34%
monthly orders via Google Ads
−20%cost per order
3new brand campaigns
168orders in month 3
Brogle sells jewelry and luxury watches, with high basket values and long purchase decisions. Many brands ran together in just a few campaigns, alongside a dozen single-brand search campaigns with too little data. Individual brands barely got any visibility.
The in-house brand and branded jewelry each run in separate feed-only and asset-only campaigns. We merged the many single-brand search campaigns into one brands catch-all search with AI Max, and added remarketing via Demand Gen.
Fewer campaigns, more data per campaign.DoDo and SIF Jakobs run as their own feed campaign, followed by Frank Müller at the end of June. Brand Shopping and a fallback campaign cover the rest of the range, and the diamond configurator gets its own search campaign.
DoDo and SIF Jakobs becomes one of the most efficient campaigns in the account.Weak asset-only campaigns paused and budget shifted to the feed campaigns. In mid-July, Casio joins as a new brand.
More orders at a significantly lower cost per order.Month 1 and month 3 are the first and last 30 days of the first 90 days, measured in the Google Ads account.
Google Ads for growing brands, since 2022.
© 2026 TheOtherWay LLC. Revenue figures are conversion values measured in Google Ads. Results may vary from client to client.