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Plantomol

Dietary supplements

Orders almost doubled in 90 days.

First 90 days, from April 17, 2026
+94%
monthly orders via Google Ads
+90%monthly revenue
−10%cost per order
281orders in month 3

Starting point

Plantomol sells plant-based dietary supplements. The account was spread across many small campaigns, from single ingredients to dynamic search ads. None of them had enough data to learn properly.

How we did it

  1. Month 1 · Foundation

    Clean-up and testing

    We shut down old ingredient, DSA and generic campaigns, secured brand search with exact match and launched brand Shopping. In parallel we tested feed-only against asset-only, and bestsellers against weak products.

    Clear data on which products and formats sell.
  2. Month 2 · Pull

    One strong feed campaign

    In early June we merged the test campaigns into one consolidated feed-only campaign. In mid-June we added a dedicated bestseller search with AI Max as a test.

    The new campaign immediately drives the most orders in the account.
  3. Month 3 · Preparing the push

    Scale and reach new customers

    We shifted budget into the consolidated campaign. In parallel we set up advertorials and a separate push account to reach people who don't know Plantomol yet.

    Almost twice as many orders as in month 1.

Month 1 vs. month 3

Monthly orders via Google Ads+94%
Month 1
Month 3
Cost per order−10%
Month 1
Month 3

Month 1 and month 3 are the first and last 30 days of the first 90 days, measured in the main Google Ads account.

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