797 new customers in one week, built with advertorials and Demand Gen.
Hilo Sports sells bike accessories such as transport protection sets, padded cycling shorts and saddles. The season is short and brand search was already performing well. What was missing were new customers who had never heard of Hilo. That's exactly where we bet on advertorials.
We moved transport protection sets and cycling shorts into their own Performance Max campaigns, secured brand search and made new customers measurable with Admetrics.
We can see which campaign really brings in new customers.The first review-style articles on cycling shorts and transport protection go online. Their traffic runs through a separate push account with Demand Gen and search, so the main account stays clean.
People who had never heard of Hilo enter the funnel.Nine advertorials in play, continuously improved through A/B tests on angles and headlines. Plus summer sale assets, countdown ads and post-purchase upsells for higher basket values.
797 new customers in a single week.Week to July 21, 2026, new-customer data from Admetrics.
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