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Noviclass

Pet supplies

Revenue tripled, stock sold out three times.

First 90 days, from September 2025
+200%
monthly revenue via Google Ads
2xROAS, from 4.4 to 9.0
−48%cost per order
3xsold out in 2 months

Starting point

Noviclass sells pet supplies such as cat exercise wheels and pet sofas. Google ran campaigns for the whole range, with no clear split by product and no proper brand protection. The two strongest products didn't get enough budget.

How we did it

  1. Month 1 · Foundation

    Tracking and bestsellers first

    We rebuilt conversion tracking and paused old campaigns for side ranges. Cat wheels and pet sofas got their own Shopping campaigns, and brand search was secured.

    Budget flows into the two products that actually sell.
  2. Month 2 · Pull

    Brand Shopping and fine-tuning

    Brand Shopping complements search, and a dynamic search campaign tests new queries. Whatever doesn't deliver gets cut every week.

    Cost per order drops significantly.
  3. Month 3 · Scaling

    Full range and Black Week

    At the end of October, a Performance Max campaign for the full range goes live. During Black Week, more budget goes specifically to the bestsellers.

    Revenue grows so fast that stock sells out several times.

Month 1 vs. month 3

Monthly revenue via Google Ads+200%
Month 1
Month 3
Cost per order−48%
Month 1
Month 3

Month 1: September 2025. Month 3: November 2025, including Black Week. Measured in the Google Ads account.

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