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Sportstech
Fitness equipment, DACH and EU+41% monthly revenue in the first 90 days.
First 90 days, from June 29, 2026, main DACH account
€1.8M
revenue via Google Ads in month 3
+41%monthly revenue
+36%orders
6.8xROAS
+41% monthly revenue in the first 90 days.
Sportstech is one of Europe's largest fitness equipment brands, selling treadmills, rowing machines, strength equipment and more across several countries. The account was big, but it wasn't managed by product or market. Bestsellers and weaker products shared the same budget.
We merged the old country campaigns for Austria and Switzerland and split Performance Max by category: treadmills, strength, rowing machines, speed bikes. Plus dedicated campaigns for top sellers, low performers and a fallback. At the end of the month, brand and expanded brand search were separated.
Budget flows to where the margin is.A new generic search campaign for DACH, extended with AI Max, captures buyers who aren't searching for Sportstech yet. At the end of August the first new market goes live: the Netherlands.
More reach without cannibalizing brand search.Italy and Spain launch in early September with their own feed campaigns. Right on time for the season, Demand Gen "Back to Workout" and remarketing for the top products go live.
Month 3 is the strongest revenue month of the first 90 days.Month 1 and month 3 are the first and last 30 days of the first 90 days, measured in the main DACH Google Ads account.
Google Ads for growing brands, since 2022.
© 2026 TheOtherWay LLC. Revenue figures are conversion values measured in Google Ads. Results may vary from client to client.