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Trusted by 40+ brands since 2022

Google Adsthat pay off.

We're TOW, the Google Ads agency with ex-Google expertise. In 90 days we turn your account into a predictable new-customer channel, measured by profit, not clicks.

Book your free strategy call How the 90 days work

30 minutes, free, with an honest assessment of your account.

Google search results on a smartphone
€25M+revenue for our clients via Google Ads
Ex-Googleinsider know-how from the engine room
SportstechBrogleBeLivelyHilo SportsOEL BerlinPlantomolForcianoZahnheldSand & FireYTWOOSYXGOTTSwan SkincareSelect LivingEarthing HarmonyVet AtleticsBaron FilouPlusgear
€25M+revenue generated for clients
€6M+ad spend managed in 2026
40+brands served since 2022
90 daysto clear results
The 90-Day Program

From first call to a predictable new-customer channel.

Every engagement follows the same roadmap. You sign off on the goals, we work phase by phase and only move on once the previous one is solid.

  1. Week 1

    Strategy call and roadmap

    We go through your account together, check tracking, structure and margins, and set measurable goals for the next 90 days.

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  2. Weeks 2 to 4
    Tracking

    Foundation

    Server-side tracking, enhanced conversions, a clean account structure and an optimized feed. Only when every sale is measured correctly can Google optimize for profit.

  3. Weeks 5 to 8
    Optimization

    Pull

    Search and Shopping capture the demand that already exists. We review bids, search terms and products every week. Whatever doesn't deliver gets cut.

  4. From week 9
    Advertorials

    Push

    We build review-style advertorials and landing pages in-house. For YouTube and Demand Gen we use the creatives you already have, for example from Meta, and advise you on what's missing. That's how you reach people who aren't searching for you yet.

What happens in 90 days.

We don't show off our best year. We show the first 90 days with us: where things stood in month one and where our clients are three months later.

Month 1 and month 3 are the first and last 30 days of the first 90 days, measured in the client's Google Ads account.

More results

SYXGOTT€2,500 to €24,833profit via Google Ads with a moderate budget increase
Lumani€3,000 to €60,000+monthly profit, from a small budget to six-figure revenue
Fabian and Hagen, founders of TOW

Two founders, one team, Google only.

Fabian comes straight from Google, Hagen leads creative and systems. We founded TOW in 2022, and today a dedicated team of account managers and tracking specialists works for our clients. You always talk to people who actually know your account.

Ex-Googleinsider know-how from the engine room
One contacta dedicated account manager per brand
Margin firstwe steer for profit, not just ROAS

What our clients say.

"Finally someone who really understands Google Ads. We'd worked with several agencies, but TOW was the first where we felt someone understood our brand."
Nino PerezNino PerezCEO, Plusgear
"From chaos to a clear structure and 3x more revenue. Tracking, campaigns and landing pages were rebuilt from scratch, and now everything runs profitably and transparently."
Alexander KaulichAlexander KaulichCEO, AdOnly GmbH
"No empty promises, no sugarcoating. Fabian and Hagen are direct, data-driven and honest."
Marko M.Marko M.CEO, Sand&Fire

Your questions.

How is TOW different from other agencies?

We only do Google Ads, and we steer for your profit instead of a pretty ROAS screenshot. Tracking, account structure and creative all come from one team.

What budget do I need?

As a rule of thumb, from around €1,500 to €2,000 in monthly ad spend. More important than the budget: clear goals and the will to grow.

How quickly will I see results?

You'll see first data within a few days. After 90 days we review the results against the goals in your roadmap, and you decide how to continue.

What are advertorials, and do I need them?

Advertorials are editorial-style pages, such as a product review, that convince prospects before they buy. We use them when you want to grow beyond existing search demand, and we build them entirely in-house.

Do I need to take care of anything?

Hardly. We handle setup, tracking, feed, advertorials and ongoing management. From you we need account access and, if available, existing video and image creatives, for example from Meta.

What if it's not a fit?

After the first 90 days you can cancel monthly with 14 days' notice. No lock-in.

Let's look at your account.

30 minutes with Fabian or Hagen. You'll get an honest assessment of where the potential lies, even if we don't end up working together.

Book your free strategy call Free and no obligation